Tax Alpha Insider

Tax Alpha Insider

The end of fixed income with F/m's CEO

"Rotation" ETFs keep the money compounding

Brent Sullivan's avatar
Brent Sullivan
Aug 17, 2025
∙ Paid

On Valentine’s Day 2025, I wrote an ode to the infamous heartbeat trade, which powers the tax efficiency of the ETF industry.

I was channeling Bloomberg’s 2019 piece in my hook, The ETF Tax Dodge is Wall Street’s Dirty Little Secret, one of the original articles on heartbeats.

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