What is asset location worth?

A 2017 Morgan Stanley report on asset location is one of the best I've seen

Morgan Stanley’s asset location research is some of the best I’ve seen

Tax-efficient asset location could yield up to 0.34% incremental annual return.

I like this highly shareable “why should investors care about taxes?” graphic.

Footnote (4) in the graphic above mentions a 2017 paper that took me a while to track down: Tax Efficiency: Getting to What You …